Adsense or CPA Offer?

Some people may wonder which way they will make money with their website: Adsense or CPA(Cost Per Advertising)? One thing is sure, you have to consider some factor before you begin with one or another! One of the factor you have to consider are: the geographic factor, the appealing of your banner, the traffic you will receive, the advantage and the disadvantage of each one of the method. After analyzing the good and the bad arguments, you will be more able to take the right decisions about how you will monetize your website and how you will proceed. If none of them are worth the step, then you will have to reposition yourself or you will get yourself in some difficulty. However, if you still unable to take a decition or simply don’t know where to go, you can ask question in various forum or keep searching for more information to know more on the topic.

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Adsense or CPA offers? Which will make your website More $$$$$$?

I get asked this question all the time by people:

Should I use Adsense or CPA offers to monetize my websites?

My response varies but there are some general rules you can follow to help determine which will be more profitable.

1. What geographical traffic does your site receive? If most of your traffic 70% or better is from the United States then CPA’s could be an option. The reason I always ask this is I hear people get thousands of unique visitors daily but yet can’t get a CPA offer to convert. I come to find out only 10% of the website traffic US. The reason they don’t convert is 90% of CPA offers I am aware of are US only! So keep that in mind.
2. Are there CPA offers available that would appeal to your website visitors? Many people say they don’t know until they join a network. All Networks I have joined (See My Top 5 CPA Networks) are willing to provide a list of offers up front. This way you don’t have to signup to find out no offers will work on your site.
   1. Unsure if the offers would appeal? Check out sites similar to yours or your niche see if they are running any CPA offers. If they are try to figure out from their ads which CPA network it is (most don’t masks their links, although more and more people are starting to). Or you can do a search on Google for the offer and work from the source.
3. Do you have quality traffic? This Question is much tougher to answer. The reason I ask it as many friends and marketers have tried running some CPA offers, only to be asked by the network to stop running the offers. Why would they do that? Well it uses the same principle Adsense uses except instead of paying less they ask you to stop running the offer. Basically the information/lead your site has been providing to the network is poorly converting or not converting at all for them. Example. Mortgage lead offer – you send them 100 leads but in the end none of those leads get a loan or even a prospect of a loan. This could cause the company to talk with the CPA network to either improve quality or they will stop advertising through them. Then the CPA network figures out who has been sending the “poor quality” leads then either tells them not to run it or asks them to improve leads.
4. I have majority of US traffic, there are offers that would appeal and my traffic is quality, but I can’t get CPA offers to convert. Well you have one of two problems. Either your site really isn’t a fit for CPA offers or you are promoting the CPA offer in the wrong manner.
   1. Example – a Site that is making 1 to 3 dollars a click from Google’s Adsense may not benefit or be able to improve earnings with CPA offers.
   2. Example- Site is promoting CPA offer by using banners only. This is one of the BIGGEST CPA promotion mistakes. Many people put up a banner and expect it to convert. Sometimes it does but in my experience and many others TEXT works the best. Maybe trying doing a review of the offer or help get your visitors attention and give them a reason to check it out and signup (many offers allow incentives).

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Want to read the whole article? Click on the link below:

http://www.cpa-affiliates.com/2006/09/18/adsense-or-cpa-offers-which-will-make-your-website-more/