Social media tend and will be the next platform of marketing for the coming years, and there is no surprise if we consider that almost all folks have is own profile in more than one of them. Internet marketing guru have also their own profile giving them the opportunity to reach a more deeper part of the market resulting in a easier accessibility to their product, new, information and much more! And the target of choice seems to be social media like Facebook and Myspace according to the fact that each profile connection is almost friends, making easier to spread advertisement trough mouth to ear communication.
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How Big Businesses and Business Gurus Use Twitter
Twitter is a social messaging and microblogging site where you can post messages in 140 characters or less. The site has grown at a phenomenal phase, growing at a staggering 1,382 percent on an annual basis.
As such, it is not surprising that both celebrities, businesses and gurus have immersed themselves on Twitter. Businesss use Twitter to communicate with their customers and target market, alert users of deals and promotions, provide customer service, expose Twitter users to their content, and drive traffic back to their website.
Pete Cashmore, founder of the social media guide website Mashable.com, is ranked #27 in Twitter with 670,666 followers. All of his Tweets are Mashable posts. But instead of just repeating the title of the article, he often adds his unique spin to drive more interests — and clicks — to his posts.
Cashmore’s tweeting is also a good example of how to brand your business in Twitter. He uses the business name “mashable” as his Twitter name, while giving his business personality and face by putting his name and photo in his bio page.
Guy Kawasaki, author of several best selling business books and venture capitalist, has about 123,075 followers. His Twitter posts typically combine a useful or interesting news items from various sources, with a link back to his website. In each post, he almost always put in a “see also” referencing his RSS aggregator site alltop.com. It’s a clever way to market his website without being spammy.
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